The Appliances and Electronics Show (AES) is Indonesia’s leading platform for the electronics and home appliance industry. Held at the Jakarta International Expo (JIExpo) from November 27 to 30, 2024, the 9th edition brought together global manufacturers, distributors, suppliers, and enthusiasts. Featuring cutting-edge technologies across home, kitchen, beauty, audio, and smart home sectors, the AES serves as a hub for showcasing innovations and fostering valuable connections.

Indonesia, with its vibrant economy and growing domestic demand, represents a promising market. As the largest economy in Southeast Asia, its 5% economic growth rate, youthful population (50% under 30), and increasing demand for smart devices make it an ideal entry point for international businesses. Consumer electronics, especially 3C home appliances, have seen substantial growth, with a projected market value of $195.5 billion, growing at a CAGR of 5.53% through 2028. For Chinese-made products, Indonesia offers vast potential as demand continues to rise.

AIUE at AES 2024: A Strategic Step Forward 

This exhibition marked AIUE’s debut in Indonesia, introducing its innovative product portfolio and showcasing its values and services. Our primary goals included:

• Establishing a foothold in the Indonesian market to support strategic expansion across Southeast Asia.
• Building partnerships with key players in the region, offering targeted market support and strategies.
• Enhancing brand influence to position AIUE as Indonesia’s leading furniture audio supplier.

Our dynamic team comprised:

• R&D Manager: Guo Ruiquan
• International Sales: Yan Zhongjie
• Special Assistance: Hani Mandira Andini
• Business Support: Wu Xiyuan
• Translation Experts: Kevin Tuang, Hani Yunita

At AES, AIUE highlighted its smart table series, Soundbar460, and Bluetooth headset collection, with the ATC638, AT600, and AT105 being the standout products. These innovations attracted hundreds of buyers, generating significant interest and feedback. During the exhibition, AIUE received high praise for furniture sound design and was recognized as having the potential to shape the future of the smart home industry. Over 100 product samples will be distributed across Indonesian companies post-exhibition. In the future, AIUE will strengthen its relationships with potential partners and customers, strengthening AIUE's position in the local market.

Conclusion: AIUE’s Commitment to Excellence

AIUE deeply values the opportunity to participate in AES Indonesia, showcasing its dedication to creating innovative, practical, and aesthetically pleasing products. This exhibition was a testament to AIUE’s commitment to growth and innovation in the smart home industry, driven by customer satisfaction and market excellence.

Moving forward, AIUE promises to:

• Continue innovating, blending technology with design to meet the evolving needs of modern living.
• Deliver superior quality products that integrate functionality and style.
• Strengthen partnerships in Indonesia and beyond, aiming to become a leading force in the global smart home market.

AIUE is excited to embark on this journey of growth, innovation, and collaboration. Thank you for being part of our story!